If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.
Receiving an invite to Greenville Thursday Night Throwdown (GVLTNT) was a little like receiving an official Hogwarts letter- “Yer a coffee wizard, ‘Arry!”
The atmosphere was more akin to a rock concert than a low-key coffee shop get-together: thumping music, people sipping on beers, everyone packed together to stay close to the action and fans chanting the names of baristas as if they were rock stars. It was joked that the sharply-dressed male baristas should start a hipster boy band, since they obviously already possessed the ability to make crowds go wild.
I encounter a lot of confusion behind the coffee counter, mostly because of a lot of the coffee misinformation that's floating around out there. I'm not going to claim that my definitions below are the end-all, be-all... but in the course of my coffee career I've seen all of these play out to be mostly accurate definitions. Write me via Carrier Pigeon if they're not.
If I had a dollar for every time I went to a critically-acclaimed restaurant and was served the equivalent of a Budweiser cup of coffee alongside a painstakingly hand-crafted meal, I’d probably have enough funds to comfortably afford spending money on your tiny plate of food.
When the Greenville Thursday Night Throwdown Series (GVLTNT) was first formed, leaders Jonathon Sepulveda and Alex Medina wanted to help grow their coffee community and empower local baristas.
Ever have a coffee so good that it makes you smile? One that causes an emotional response each time you take a sip? One where you're like, "Holy crap I actually taste blueberries!" and you really mean it this time because the flavor notes are so distinct that you don't even have to lie to impress your barista friends? Yeah, that's this coffee.
I love coffee and I bet you do too. I've spent the past five years working in Charlotte's coffee industry, hopping from shop to shop, falling in love with this dark brew and the community that surrounds it. I've become fascinated with learning new brewing methods, researching coffee trends across the globe, and fan-girling over the [...]