If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.
“You’re never gonna make this work,” he told me, “You’re gonna go out of business because nobody is going to wait this long for coffee.” And then he just walked out, leaving me alone in this great empty space. My heart was breaking; I was all by myself. And I was like, “Shit… what if he’s right?” (He wasn't)
Receiving an invite to Greenville Thursday Night Throwdown (GVLTNT) was a little like receiving an official Hogwarts letter- “Yer a coffee wizard, ‘Arry!”
We spend the majority of our adulthood learning to not only deal with the different aspects of our lives, but also how to compartmentalize them. Leaving personal crises at home and dealing with them there: this is a practical and necessary way to live when you work in customer service. But, you know, life is still hard sometimes.
I'll never forget the day that Aaron waltzed into my heart, carrying a Tupperware container full of scratch-made avocado ice cream flavored with raspberry jam and pistachios. I tasted that green goodness and became a changed woman. Avocados? Pistachios? Raspberries?? I'll be honest with you guys, I would have never imagined those three ingredients as an ice cream- but Aaron did. Like I said: flavor genius.
A barista is so much more than someone who simply makes coffee. They're an ambassador for their craft and every single person in the coffee chain: the coffee farmers, the coffee roasters, the green coffee importers and exporters, and so many others. Baristas are at the forefront of their coffee community, building relationships with the individuals that they serve while simultaneously educating consumers about their industry. Charlie is no exception to this rule.
The atmosphere was more akin to a rock concert than a low-key coffee shop get-together: thumping music, people sipping on beers, everyone packed together to stay close to the action and fans chanting the names of baristas as if they were rock stars. It was joked that the sharply-dressed male baristas should start a hipster boy band, since they obviously already possessed the ability to make crowds go wild.
I encounter a lot of confusion behind the coffee counter, mostly because of a lot of the coffee misinformation that's floating around out there. I'm not going to claim that my definitions below are the end-all, be-all... but in the course of my coffee career I've seen all of these play out to be mostly accurate definitions. Write me via Carrier Pigeon if they're not.
Yesterday was National Coffee Day and I had the pleasure of spending a few hours with No Limit Larry & The Morning Maddhouse. Yep, you read that right: I was talking about coffee on Power 98 FM.
Spoiler Alert: her favorite Spice Girl was Baby Spice.