We discuss the bottom line—money—in the final installment of our series on budget-friendly benefits small businesses can provide their staff.
In the second part of this series on budget-friendly benefits small businesses can provide their staff, we focus on in-house educational opportunities and professional development.
It can seem difficult to offer the benefits and luxuries of a large business when you’re a small coffee shop owner. In this series, we explore different ways to provide perks and incentives to keep your staff happy and well cared for.
When Not Just Coffee first opened in 2011 it was the first of its kind in the small but rapidly-expanding city of Charlotte, North Carolina. Owner James Yoder, who at the time simply had a love for coffee and fine dining but no formal barista experience, unknowingly helped to create a catalyst for coffee culture [...]
If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.
“You’re never gonna make this work,” he told me, “You’re gonna go out of business because nobody is going to wait this long for coffee.” And then he just walked out, leaving me alone in this great empty space. My heart was breaking; I was all by myself. And I was like, “Shit… what if he’s right?” (He wasn't)
I'll never forget the day that Aaron waltzed into my heart, carrying a Tupperware container full of scratch-made avocado ice cream flavored with raspberry jam and pistachios. I tasted that green goodness and became a changed woman. Avocados? Pistachios? Raspberries?? I'll be honest with you guys, I would have never imagined those three ingredients as an ice cream- but Aaron did. Like I said: flavor genius.
A barista is so much more than someone who simply makes coffee. They're an ambassador for their craft and every single person in the coffee chain: the coffee farmers, the coffee roasters, the green coffee importers and exporters, and so many others. Baristas are at the forefront of their coffee community, building relationships with the individuals that they serve while simultaneously educating consumers about their industry. Charlie is no exception to this rule.
Josh is a truly fantastic addition to the Charlotte coffee community. Not only is he a work horse with an almost superhuman ability to close down an entire coffee shop in under 15 minutes, but he has an incredibly gentle soul and genuine interest in the people around him.
The atmosphere was more akin to a rock concert than a low-key coffee shop get-together: thumping music, people sipping on beers, everyone packed together to stay close to the action and fans chanting the names of baristas as if they were rock stars. It was joked that the sharply-dressed male baristas should start a hipster boy band, since they obviously already possessed the ability to make crowds go wild.