Talk Coffee to Me

I encounter a lot of confusion behind the coffee counter, mostly because of a lot of the coffee misinformation that's floating around out there. I'm not going to claim that my definitions below are the end-all, be-all... but in the course of my coffee career I've seen all of these play out to be mostly accurate definitions. Write me via Carrier Pigeon if they're not.

To Freeze or Not To Freeze?

When I recently visited my coffee friend, Rusty Angell, he brewed me a cup of Ethiopia Guji Sidamo that was so very delicious: bright, fruity and tart with a creamy finish. It was that fresh-tasting good-good... So you can imagine my surprise when he told me that he'd been storing said good-good in the freezer, a practice I've long been taught is a major no-go for coffee quality.