If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.
The atmosphere was more akin to a rock concert than a low-key coffee shop get-together: thumping music, people sipping on beers, everyone packed together to stay close to the action and fans chanting the names of baristas as if they were rock stars. It was joked that the sharply-dressed male baristas should start a hipster boy band, since they obviously already possessed the ability to make crowds go wild.
I encounter a lot of confusion behind the coffee counter, mostly because of a lot of the coffee misinformation that's floating around out there. I'm not going to claim that my definitions below are the end-all, be-all... but in the course of my coffee career I've seen all of these play out to be mostly accurate definitions. Write me via Carrier Pigeon if they're not.
Swirling around in your morning joe is a complex solution made up of plant cellulose, lipids, minerals, acids, caffeine, proteins and sugars. You can thank these materials for giving your coffee its flavor. Yum! Well... mostly yum: only about 30% of the coffee bean is dissolvable, and only 18-22% of it even tastes good. Yeah, I know. The math doesn't really seem to be in our favor, does it?
When I recently visited my coffee friend, Rusty Angell, he brewed me a cup of Ethiopia Guji Sidamo that was so very delicious: bright, fruity and tart with a creamy finish. It was that fresh-tasting good-good... So you can imagine my surprise when he told me that he'd been storing said good-good in the freezer, a practice I've long been taught is a major no-go for coffee quality.
In which I spend an afternoon on a farm. Don't worry, I'm not trading my Danskos and jeggings for a pair of overalls any time soon, y'all. Pass the coffee.