10 Minutes with Not Just Coffee’s James Yoder

When Not Just Coffee first opened in 2011 it was the first of its kind in the small but rapidly-expanding city of Charlotte, North Carolina. Owner James Yoder, who at the time simply had a love for coffee and fine dining but no formal barista experience, unknowingly helped to create a catalyst for coffee culture [...]

The Explainer Post

Hello readers! It's been a while since we last spoke, eh? I've been a liiiiittle busy these days. My apologies for being absent.

L Burleson & The Art of Customer Care

If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.

My First Throwdown

Receiving an invite to Greenville Thursday Night Throwdown (GVLTNT) was a little like receiving an official Hogwarts letter- “Yer a coffee wizard, ‘Arry!”

No Use Crying Over Spilled Cold Brew

We spend the majority of our adulthood learning to not only deal with the different aspects of our lives, but also how to compartmentalize them. Leaving personal crises at home and dealing with them there: this is a practical and necessary way to live when you work in customer service. But, you know, life is still hard sometimes.

Milkin’ It With Aaron Tran

I'll never forget the day that Aaron waltzed into my heart, carrying a Tupperware container full of scratch-made avocado ice cream flavored with raspberry jam and pistachios. I tasted that green goodness and became a changed woman. Avocados? Pistachios? Raspberries?? I'll be honest with you guys, I would have never imagined those three ingredients as an ice cream- but Aaron did. Like I said: flavor genius.

The Life of a Barista-Soldier

A barista is so much more than someone who simply makes coffee. They're an ambassador for their craft and every single person in the coffee chain: the coffee farmers, the coffee roasters, the green coffee importers and exporters, and so many others. Baristas are at the forefront of their coffee community, building relationships with the individuals that they serve while simultaneously educating consumers about their industry. Charlie is no exception to this rule.