If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.
The atmosphere was more akin to a rock concert than a low-key coffee shop get-together: thumping music, people sipping on beers, everyone packed together to stay close to the action and fans chanting the names of baristas as if they were rock stars. It was joked that the sharply-dressed male baristas should start a hipster boy band, since they obviously already possessed the ability to make crowds go wild.
I encounter a lot of confusion behind the coffee counter, mostly because of a lot of the coffee misinformation that's floating around out there. I'm not going to claim that my definitions below are the end-all, be-all... but in the course of my coffee career I've seen all of these play out to be mostly accurate definitions. Write me via Carrier Pigeon if they're not.
Neil Strauss wrote The Game: Penetrating the Secret Society of Pickup Artists as a how-to guide for getting laid. I detest this shit rag for its glorification of horny nerdsters tricking women into consent; yet, The Game led me to an important realization. I discovered the origins of The Barista Crush.
Spoiler Alert: her favorite Spice Girl was Baby Spice.