10 Minutes with Not Just Coffee’s James Yoder

When Not Just Coffee first opened in 2011 it was the first of its kind in the small but rapidly-expanding city of Charlotte, North Carolina. Owner James Yoder, who at the time simply had a love for coffee and fine dining but no formal barista experience, unknowingly helped to create a catalyst for coffee culture…

L Burleson & The Art of Customer Care

If Burleson’s technique were to have a gimmicky slogan (because who doesn’t love gimmicky slogans?), it would be closer to “The customer is always a person” than “The customer is always right”. Serving her customers well has become much more than a requirement of her job. For L, it’s evolved into her approach to mankind.

Milkin’ It With Aaron Tran

I’ll never forget the day that Aaron waltzed into my heart, carrying a Tupperware container full of scratch-made avocado ice cream flavored with raspberry jam and pistachios. I tasted that green goodness and became a changed woman. Avocados? Pistachios? Raspberries?? I’ll be honest with you guys, I would have never imagined those three ingredients as an ice cream- but Aaron did. Like I said: flavor genius.

Joshua Vasko, Pizza-Loving Photographer

Josh is a truly fantastic addition to the Charlotte coffee community. Not only is he a work horse with an almost superhuman ability to close down an entire coffee shop in under 15 minutes, but he has an incredibly gentle soul and genuine interest in the people around him.

Grace Peitzman, Sunflour Bakery’s Wordsmith

Always carefully choosing her words, Grace has a calming, relaxed vibe about her that helps diffuse even the most stressful shifts. Her inquisitive personality and diligent work ethic, coupled with her sharp mind and desire to always be growing, makes her a (quiet) force to be reckoned with. I’m so glad that our city has a barista like Grace that is a part of and representing its coffee community.

Jaymin McAffrey, Holding Down the Fort in Davidson

When you meet Jaymin for the first time, you are struck by two things: his tall, lanky frame and his huge grin. Jaymin is a the textbook positive person, going with the flow, looking on the bright side, and having no trouble making people laugh along the way. He’s a true goofball, who seems to feel more at home making silly faces than striking a serious pose for the camera. Above all, he truly loves coffee and the people he gets to serve it to.

Jenny Smith, Central Coffee’s Barista OG

We worked together for nearly a year before I really got to know Jenny Smith. She’s reserved, not the typical, bubbly personality that you think of when you think of a barista. The longer we worked together, the more I began to notice qualities- in both her work ethic and her demeanor- that I think are the definition of a professional.